Poosh Versus Goop

17 Apr

Poosh and Goop sound like baby talk, but it’s the lifestyle blogs of two celebrities. Kourtney Kardashian just launched Poosh. and Gwyneth Paltrow is the brainchild behind Goop. They both are online magazines espousing health, wellness and living the best life.

Poosh began a few weeks ago, and there is some interesting content like non-toxic sheets and organizing your pantry. I like the mission statement of educate, motivate, create and curate. The photos of Kourtney always seem to have sexy vibe. (I guess that’s typical Kardashian style.)

Goop is the the established brand with followers known as “goopies.” CNN reports that the Goop is valued at $250 million. They delve into the website here, which is not all positive.  Again, I liked the content with stories explaining glycolic acid, interesting skin products and the ultimate white T-shirt. Gwyneth is working it with cookbooks, podcasts and more.

So, who is the next celebrity to launch an online magazine?

 

 

 

 

Photo credits: Instagram (left); etonline (right)

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