Lilly Pulitzer is a fashion icon. If you are thinking spring at the moment, there is nothing more refreshing or summery than a Lilly Pulitzer hue. Awash with florals, hot pinks and crispy limes, the prints are delectable. So, I was delighted to stumble upon a large Lilly Pulitzer store on Worth Avenue in Palm Beach. (The photos above are from the store, including the mood board.)
The Lilly Pulitzer brand began in the 1960s but it was Jackie Kennedy who catapulted the prints to stardom. The shift dress is probably her most recognizable design.
It’s a preppy, fun look. I went to a charity benefit in the Palm Beach area, and the dress code was Lilly Pulitzer.
There is a lovely article on how her brand became iconic in the archives of Boca Life Magazine. You can read it here.
Are you a Lily fan?
Motown Savvy 